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Our YOU.Fo story

YOU.FO is an innovative sports and leisure game based throwing an aerodynamic ring with sticks. It requires concentration, strength, flexibility and cooperation. Although the basic skills are easy to learn, YOU.FO will continue to challenge players to improve their skills, and to invent new game concepts.

YOU.FO can be played one-on-one or in teams, with goals or freestyle, in city parks, on sports fields or at the beach.

YOU.FO has its origins in Bas Ruyssenaars his teenage years in the Netherlands. He loved creating his own outdoor games and that’s how he once launched his dog’s rubber ring with a long wooden stick.

Playing around Bas discovered that he could make the ring fly pretty far. Fast forward years later and in 2010 Bas decided to turn the initial idea into a dynamic and fun game together with a team of industrial designers, sports teachers and first followers Giel Bos & Tim Konings.

The patented sports game won several awards and is played both as a fun leisure activity and as an official team game in communities in over 20 countries around the globe. Now it’s your turn to learn the basics and have fun in your journey to become a YOU.FO master!

Bas Ruyssenaars & Giel Bos

“Since YOU.FO is such a new concept, people have to first grasp the basic technique of throwing and catching. So, I love that moment when they manage to throw and successfully catch for the first time. You always see a big smile on their face for ‘mastering the basics’.

With teams, I love it when players succeed in passing successfully using the full width and length of the field to get to the end zone. Because of the slow motion of the aerodynamics, it gives players time to follow the flight pattern and anticipate the next move.”

Bas Ruyssenaars YOU.FO Owner / Inventor

OUR mission and vision

Our Dream:

YOU.FO wants to become a globally celebrated unique, inclusive and innovative sports and leisure game for all, using YOU.FO World as an online and offline platform for our community.

Our Values:

Sport is for all and we believe that YOU.FO can bring joy to all lives. It engages everyone to move, play, and compete together with people of a panoply of backgrounds, ages, and abilities.

Playing YOU.FO ensures a smile on your face! YOU.FO is “easy to play, fun to master”, we experience that players experience the feeling of competence while improving. This makes people feel more self-esteemed.

If you LOVE YOU.FO, regardless of the level you play at, you are most welcome to join our global community. Because there are no bureaucratic structures within YOU.FO, you can just join YOU.FO World and be part of our community, play matches, join competitions and tournaments.

OUR ACHIEVEMENTS

  • Finalist Decathlon Marketplace Pitch Day – 2021
  • Winner Dutch Sport Innovator Award – 2016
  • Official Demonstrative Sports game at the CSIT World Sport Games – 2015 (Italy) & 2017 (Latvia)
  • PDMA Most Inspiring Innovation Award – 2013
  • Finalist ISPO Brand New Award – 2013
  • European PROFIT Innovation Award – 2012

OUR TEAM

Bas Ruyssenaars
CEO & Founder

Anna Maeda
Junior Designer
Lars Vlaming
Instructor

Giel Bos
CMO & Developing partner
Guus Fonken
Content Creator
Trevor Klingenberg
Sports Developer Canada
Tim Konings
Instructor & Developing partner
Fayaz Jilani Shaik
Business Developer Asia
Karl Veldman
Instructor

Jochem Gerretsen
Instructor
Bas Reijenga
Instructor

Johan van der Woude Senior Designer

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